◆HK AGENCY

OUR STORY ◆ OUR PEOPLE ◆ OUR VISION

Born in Kigali. Built for Africa. Ready for the World.

HK Agency is where brand intelligence meets cultural power — a boutique consultancy co-founded by two of Kigali's most distinctive creative minds.

“True influence doesn't shout. It commands attention through clarity, intent, and an uncompromising dedication to craft.”

— HARRIET KAMASHANYU · CO-FOUNDER & GENERAL MANAGER, HK AGENCY

OUR STORY

Where Ambition Meets Its Architecture.

HK Agency was founded on a simple but powerful conviction — that cultural energy is the world's greatest competitive advantage, and that the right brand strategy can turn that energy into enduring influence.

Born in Kigali, Rwanda, the agency emerged from the founders' shared frustration with a gap in the market: organizations and individuals with extraordinary ambition, but without access to the creative and strategic infrastructure to match. HK Agency was built to close that gap.

Today, we operate globally — producing fashion weeks, managing landmark events, brokering strategic partnerships, and building brand identities that command attention in any room, in any market, on any stage.

THE FOUNDERS

Two Minds. One Vision.

HARRIET KAMASHANYU

HARRIET KAMASHANYU

CO-FOUNDER & GENERAL MANAGER

There are strategists. There are creative directors. There are cultural producers. Harriet Kamashanyu is the rare mind that renders those distinctions meaningless. A brand architect, cultural visionary, and commercial powerhouse, she operates at the highest levels of brand creation and live experience — moving fluidly between boardrooms, runways, and galleries with the same authority and aesthetic intelligence. Her work is not defined by industry or category. It is defined by a singular standard: the belief that the most powerful brands are not built — they are engineered, with precision, intention, and an uncompromising dedication to craft.

GASANA FREDDY

GASANA FREDDY

CO-FOUNDER & CREATIVE DIRECTOR

Gasana Freddy is the creative engine behind HK Agency. A master bespoke tailor and entrepreneur by craft, he brings a rare combination to every project: the precision of a hand-stitched garment and the strategic sharpness of a seasoned business builder. His background in bespoke tailoring taught him that excellence lives in the details others overlook — and that philosophy runs through every brand, event, and creative direction he puts his hand to. Known for his community-driven approach and his extraordinary ability to connect people and industries, Freddy builds ventures that are as culturally rooted as they are commercially uncompromising.

THE TEAM

The Minds Behind the Work.

Behind every HK Agency project is a leadership team that combines strategic vision, operational excellence, and deep creative expertise — ensuring every engagement is executed to the highest standard.

Harriet Kamashanyu

HARRIET KAMASHANYU

General Manager & Co-Founder

“There are strategists. There are creative directors. There are cultural producers. Harriet Kamashanyu is the rare mind that renders those distinctions meaningless. A brand architect, cultural visionary, and commercial powerhouse, she operates at the highest levels of brand creation and live experience — moving fluidly between boardrooms, runways, and galleries with the same authority and aesthetic intelligence.”

Gasana Freddy

GASANA FREDDY

Creative Director

There is a particular intelligence that comes from building things by hand — from understanding that every detail either earns its place or weakens the whole. Gasana Freddy carries that intelligence into everything he touches. A master bespoke tailor turned creative director and entrepreneur, he brings to HK Agency something rarer than vision: precision. His approach to brand, culture, and creative direction is rooted in the same philosophy that governs great tailoring — that true excellence is never loud, never accidental, and never compromised.

Yvette Umutoni

YVETTE UMUTONI (PERRONI)

Operations Manager

“Yvette Umutoni serves as Operations Manager at HK Agency, bringing structure, leadership, and a sharp creative instinct to the agency's day-to-day operations. Her background spanning both the fashion industry and entrepreneurship gives her a unique advantage in managing the fast-paced, detail-driven demands of the creative sector.”

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COMING SOON

ROLE TBD

A new leader will be joining the HK Agency team soon. Stay tuned for updates.

WHAT WE STAND FOR

Our Vision. Our Mission. Our Values.

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VISION

To be the definitive creative consultancy for organizations that want to lead — building the brands, producing the experiences, and brokering the partnerships that set the standard for an era.

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MISSION

To build brands, produce experiences, and broker partnerships that elevate culture, amplify ambition, and position our clients at the center of the global creative economy.

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VALUES

  • ◆ Precision — We sweat the details so our clients don't have to.
  • ◆ Cultural Intelligence — We understand the markets we operate in, deeply.
  • ◆ Boldness — We don't play it safe. We play it iconic.
  • ◆ Community — We build up the ecosystems around us, not just the brands.
  • ◆ Restraint — True luxury is not loud. Every element earns its place.

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Africa's most powerful asset is its cultural energy — and we exist to brand that energy with precision and beauty.

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WORK WITH US

Ready to Start Building?

Every great brand begins with a conversation. Tell us where you are and where you want to go — we'll design the right path forward.

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